Metamorphosis of Designers to Leaders
Metamorphosis of Designers to Leaders
Edition 2025
The Edition 2025 of Moonshot Assembly explores the evolving journey from craft to leadership; unpacking how designers navigate influence, ambiguity, and responsibility as their roles expand beyond execution.
The Edition 2025 of Moonshot Assembly explores the evolving journey from craft to leadership; unpacking how designers navigate influence, ambiguity, and responsibility as their roles expand beyond execution.
Uncovering the real challenges of moving into Leadership in Moonshot Mixers
Uncovering the real challenges of moving into Leadership in Moonshot Mixers
In mixers held around the world, design leaders come together to share their real experiences of moving from hands-on work to strategic leadership. These conversations uncover common patterns, challenges, and questions. Collectively, these insights will lead to a detailed report that reflects what leadership in design truly looks like — practical, lived, and rooted in experience.
Themes surfacing from the mixers
Themes surfacing from the mixers
Cultural Tensions
A more accurate, global, nuanced understanding of what design actually changes
Cultural Tensions
A more accurate, global, nuanced understanding of what design actually changes
Cultural Tensions
A more accurate, global, nuanced understanding of what design actually changes
AI + Leadership
How does AI rewire experimentation, critique, and influence within teams?
AI + Leadership
How does AI rewire experimentation, critique, and influence within teams?
AI + Leadership
How does AI rewire experimentation, critique, and influence within teams?
Taste, Influence, Authority
Should design teams be responsible for shaping organisational taste?
Taste, Influence, Authority
Should design teams be responsible for shaping organisational taste?
Taste, Influence, Authority
Should design teams be responsible for shaping organisational taste?
Leadership Myths
Why do we equate leadership with visibility or hierarchy? Can leadership be distributed?
Leadership Myths
Why do we equate leadership with visibility or hierarchy? Can leadership be distributed?
Leadership Myths
Why do we equate leadership with visibility or hierarchy? Can leadership be distributed?
The Role of Upbringing
How do personal histories shape the way we lead, manage, and decide?
The Role of Upbringing
How do personal histories shape the way we lead, manage, and decide?
The Role of Upbringing
How do personal histories shape the way we lead, manage, and decide?
Measuring Impact
Can we separate the success of a team from the brand it belongs to?
Measuring Impact
Can we separate the success of a team from the brand it belongs to?
Measuring Impact
Can we separate the success of a team from the brand it belongs to?
And more…
Collaboration with Studios
Collaboration with Studios
Mixer Collaboration with Stealth Studio
Mixer Collaboration with Stealth Studio
Mixer Collaboration with Stealth Studio
🇦🇪 Dubai, UAE
🇦🇪 Dubai, UAE
🇦🇪 Dubai, UAE
Mixer Collaboration with Brag FZ LLC
Mixer Collaboration with Brag FZ LLC
Mixer Collaboration with Brag FZ LLC
🇦🇪 Dubai, UAE
🇦🇪 Dubai, UAE
🇦🇪 Dubai, UAE
Mixer Collaboration with DixonBaxi
Mixer Collaboration with DixonBaxi
Mixer Collaboration with DixonBaxi
🇬🇧 London, UK
🇬🇧 London, UK
🇬🇧 London, UK
Mixer Collaboration with ustwo
Mixer Collaboration with ustwo
Mixer Collaboration with ustwo
🇬🇧 London, UK
🇬🇧 London, UK
🇬🇧 London, UK
Assembly at the London Design Festival on September 20, 2025
Assembly at the London Design Festival on September 20, 2025
The insights built during the mixers are taken forward into global showcases making the collective intelligence visible and impactful.
70+
Design Leaders
Design Leaders
8
Countries
Countries
14+
Industry Verticals
Industry Verticals
And counting…
And counting…
Design Leaders for 2025 Edition
Design Leaders who joined us
I found the session refreshing and energizing. It was valuable to engage with people who brought diverse perspectives and strong intent. I especially appreciated the richness of stories shared—some were deeply inspiring and offered new ways to look at familiar challenges.
Sunit Sharma, Head of Design @ Conde Nast, India
From Design Leaders globally across the industries
Design Leaders who joined us
I found the session refreshing and energizing. It was valuable to engage with people who brought diverse perspectives and strong intent. I especially appreciated the richness of stories shared—some were deeply inspiring and offered new ways to look at familiar challenges.
Sunit Sharma, Senior Design Director @ Conde Nast
From Design Leaders globally across the industries
Design Leaders who joined us
I found the session refreshing and energizing. It was valuable to engage with people who brought diverse perspectives and strong intent. I especially appreciated the richness of stories shared—some were deeply inspiring and offered new ways to look at familiar challenges.
Sunit Sharma, Head of Design @ Conde Nast, India
From Design Leaders globally across the industries